Meet the team | Vol. 2 Heidi Bennett

Kristina Gerdov • Mar 13, 2023

Meet Heidi Bennett - Agency Talent Consultant

Hey!


I’m Heidi, Talent Consultant at iknowho. My focus is on mid-level account management roles, which is senior account managers up to account directors, in agency land. From PR, B2B, digital and advertising! I am here to help both clients and candidates find the right match – in other words, you could say I’m a bit of a match-maker.


My journey to where I am today has been an interesting, fun, and sometimes serendipitous one!


After finishing school, I wasn’t really sure what I wanted to be when ‘I grew up’ and was fortunate at the time to be offered a great first job out of school with a small TV production company, Eurocam Productions, as a Production Assistant. Here I learnt many organisational, stakeholder and time management skills. A few years later, I transferred these skills and moved into PA and EA roles. At 21 I packed up my life in Australia and moved over to London, UK. Here I landed my first big agency gig at JWT London and I absolutely fell in love with Adland. The people and the work they created! The creative minds and characters along with the fast paced environment and ‘no two days the same’ I was hooked. Although I wasn’t a marketer, working in agencies for almost the next 10 years gave me a real insight into how agencies operate, the work they do and the types of people it takes to make it in the industry. I later found myself dabbling in the people side of things and more so in talent/recruitment. At this point I realised how much I was enjoying the people side of the business and being involved in the recruitment piece – it was then that I decided to further myself by completing a Cert IV in HR to see if this was an area that I might want to explore further career-wise. I loved doing the course and then enrolled and completed my Bachelor of Business (majoring in Human Resources) and studied part-time while working full time! This was no easy feat but I did it!


During this time I moved into an internal Talent Manger role within a well-known FMCG company Sanitarium. This was a busy and yet very satisfying role and I knew then this was my calling to help find the right candidate for roles while getting to work with great talent and meet interesting people from all walks of life! My role changed over time into more of HR/People and Culture role but I always knew deep down Talent (recruitment) was my thing, it’s what I love!


Fast forward to my maternity leave with my second child, I bumped into Sheryn Small, IKW’s Lead Consultant who used to be my Manager in a Head of Talent/HR role when we both worked for a large network agency, Havas. This moment was serendipitous in playing a big part to where I am today, as fast forward, here I am working alongside Sheryn and the rest of the incredible team here at iknowho.


Feeling forever grateful to part of such a unique and supportive work team. What I love the most about being a Talent Consultant is building relationships with both clients and candidates. Finding out about each individuals needs and journeys, and in a way, playing match maker!


So, if you haven’t already, connect with me on LinkedIn, follow the team and I on the iknowho page and if you ever want to chat – don’t hesitate to reach out!


Heidi Bennett - heidi@iknowho.com.au

By Kristina Gerdov 01 May, 2024
Your guide to shorter term contracts in the marketing world.
By Kristina Gerdov 11 Apr, 2024
When 72andSunny asked us to help them recruit a new Client Services Director to spearhead their next stage of growth, iknowho Lead Talent Partner Sheryn Small got to doing what she does best.
By Kahli Fenn 27 Mar, 2024
Did you know that approximately 80% of people that start in a role will make the decision of whether they will leave in the first few months?Yikes! Talk about pressure to get it right. It’s like they say, you never get a second chance to make a first impression. So let us help you stand out and set your employee up for success! Onboarding starts before the start date Let’s not make the mistake of thinking that once the contract is signed that the hardest part is over. What comes next is your chance to shine! 1 week before the start date - get in touch with your new recruit to say you’re looking forward to having them join the team. Include where, when, and who to ask for when they arrive. If you don’t have this detail yet, let them know that someone will get in touch a few days before to set them at ease that it’s all organised and under control. Develop a structured induction program and block time in diaries for those involved to ensure that all colleagues have this time allocated and can plan ahead. 1 day before the start date - send them a text message. A simple “Looking forward to seeing you tomorrow!” can help new starters feel welcome and will calm any first day jitters. Ensure you have all tech ready to go, including computer passwords, logins, swipe cards etc. It’s a good idea to have IT on standby too as some sort of technical issue is bound to come up. 2. The first day Ever started a new role and looked around to realise it’s a ghost town? Not a great look. Plan to have them start on a day where the majority of people are working from the office rather than from home - we know that culture is key for marketers, so make sure they experience it at its best from day 1. Energy and vibe play a big part in this. Welcome pack. Include a “surprise and delight” when they first sit down at their desk. This could be a mixture of company branded items (like notebook and pens) to a handwritten card or note from them team welcoming them. You may also like to include some added details like the best places for lunch or coffee in the area. Think about your employer brand and tone of voice and what kind of welcome would best represent your style, after all, that’s what the candidate has bought into. I once started a new role and had 3 x coffee vouchers for the best café around the corner, it’s the little and thoughtful things that leave a lasting impression. Assign them a buddy - usually a colleague in a similar role that they can shadow and ask any questions about process, systems or where the bathrooms are! The line manager may not always be available so having this person helps them feel welcomed, supported and part of a community from the get-go. 3. Employee retention How you engage in the first few months is crucial to employee retention. Just as much as it’s time for the candidate to showcase why you hired them, it’s also time for you to deliver on what you discussed in the interview process too e.g. company culture, values, management style. It’s important to set your employee up for success by setting time-bound expectations and objectives, ensuring you’re both on the same page. Breaking these down by month and structuring regular catch-ups to discuss feedback are a great way to have open conversations around performance. E.g. Expectations from months 1-3 vs 3-6. In the first month, we recommend a daily more casual check-in for junior candidates and at least weekly for more senior candidates. Having these diarised, even if short meetings, are essential to allowing open discussion and ensuring everything in on track. We know finding the right person for the role takes time, money and effort, so ensuring you have a solid onboarding process in place is a crucial element to a successful hire. By investing in a well thought out and purposeful process that reflects your employer brand, you are not only investing in your new employees but also in the long-term success of the company. As your recruitment partner, we’re here to support onboarding new hires into your business to help you get the best outcome. Keen to chat on how we can do that for you? Reach out to one of our Talent Partners to discuss.
more posts
Share by: