How to get the most out of your recruiter when hiring

Kristina Gerdov • Apr 20, 2023

The demand for talent is high – that’s no surprise as there are constant reminders of our candidate driven market right now.


Our consultants are still filling over 70% of roles through our database, referrals, or head hunting. We are finding top quality candidates are not actively looking however many candidates are still open to seeing what else is out there. 


Our senior Talent Consultant, Rachel gives us her top tips on how to get the best out of your talent partner aka recruiter:

 

 

HAVE CLARITY AND FOCUS ON RETENTION

Before you begin hiring, work out what it is you want from this person.
Where is the gap? Is it newly created or a replacement? If it’s a replacement, can you make amendments to the existing team? Are there any existing members of the team who are ready for more responsibility or are looking to step up? Retain, retain, retain! It’s more cost effective.

 

WRITE A SOLID JD

The trick is to make this concise enough not to bombard people with granular information but detailed enough to give a decent outline of the role, company and expectations.


You want to split this into 4 easy sections:

Company / Role / Key Responsibilities / Skills and Knowledge Required


Know your audience. If the role is for a grad, then don’t fill it with jargon and acronyms they won’t understand. If the role is for a director, don’t tell them they will need to know how to use Outlook. Be clear on the mandatory skills required and what is more of a nice to have.

This is your time to shine. Candidates are reading multiple JD’s. Make yours stand out. Don’t be afraid to be quirky. Inject your EVP’s into the way it’s written. Once you’ve done it, read it back. If you wouldn’t have wanted the job earlier on in your career, then write it again.


Feeling stuck? Reach out to your iknowho consultant for support. Here’s a guide to writing a marketing Manager JD.


IT’S NOT ALL ABOUT THE MONEY BUT…AT LEAST PAY MARKET RATE

Salaries are becoming more competitive than ever. Not all companies can pay over market rate which is fine, but what else can you offer? It’s all about the package.

What are your benefits? This doesn’t include Friday drinks. Not everyone wants to go for Friday drinks, but everyone likes bonuses. And if you can’t afford to pay out monetary bonuses then think outside the box. Can you increase annual leave? Can you offer mental health days? Can you provide training courses?


Check out our latest Salary and Market Insights Guide for current market rates and the latest insights on what marketing candidates value most and how they like to be rewarded.

 

CV’s

When presented with a CV, try to respond as quickly as possible. With such a job heavy market, time is of the essence. And go in with an open mind, not every candidate will tick every box on paper but if they have most skills, around 80%, then give them a go.

 

THE INTERVIEW

This is a 2-way experience. Yes, the candidate needs to go in prepared. They need to show you why they are good for the role and what relevant experience they have. They need to impress you. But guess what, you need to impress them too! Tell them the best things about working there, what is most appealing about the role? Why are you great to work with?

It’s also important not to drag out the process. Most hiring processes only need to be 2 stages and they need to be arranged quickly. And remember, especially with junior candidates, their fit and work ethic is just as important, if not more important, than their skill set. Look at their potential. Are they enthusiastic and eager to learn? That is something you cannot teach. Today’s junior talent is tomorrow’s future.


THE DECISION

Once again, a candidate heavy market is time poor. So don’t take too long to decide. Provide constructive feedback in a timely manner. And if you find someone you really like, now is not the time to ask for more candidates. Gone are the days when you will be provided with extensive shortlists. If you don’t offer quickly, someone else will!


AND FINALLY…

A messy and drawn-out recruitment process is a red flag.

A streamlined and respectful process is indicative of a well-run and progressive company. Be mindful of your interactions. Candidates might not remember what you said but they will remember how you made them feel. You are your reputation. So, give them a positive experience because even if they aren’t right, they might know someone who is.



We hope these tips have been helpful. Get in touch with our team if you want to chat more about the current market or if you're looking for agency or client-side talent we'd love to chat to you!

By Kristina Gerdov 01 May, 2024
Your guide to shorter term contracts in the marketing world.
By Kristina Gerdov 11 Apr, 2024
When 72andSunny asked us to help them recruit a new Client Services Director to spearhead their next stage of growth, iknowho Lead Talent Partner Sheryn Small got to doing what she does best.
By Kahli Fenn 27 Mar, 2024
Did you know that approximately 80% of people that start in a role will make the decision of whether they will leave in the first few months?Yikes! Talk about pressure to get it right. It’s like they say, you never get a second chance to make a first impression. So let us help you stand out and set your employee up for success! Onboarding starts before the start date Let’s not make the mistake of thinking that once the contract is signed that the hardest part is over. What comes next is your chance to shine! 1 week before the start date - get in touch with your new recruit to say you’re looking forward to having them join the team. Include where, when, and who to ask for when they arrive. If you don’t have this detail yet, let them know that someone will get in touch a few days before to set them at ease that it’s all organised and under control. Develop a structured induction program and block time in diaries for those involved to ensure that all colleagues have this time allocated and can plan ahead. 1 day before the start date - send them a text message. A simple “Looking forward to seeing you tomorrow!” can help new starters feel welcome and will calm any first day jitters. Ensure you have all tech ready to go, including computer passwords, logins, swipe cards etc. It’s a good idea to have IT on standby too as some sort of technical issue is bound to come up. 2. The first day Ever started a new role and looked around to realise it’s a ghost town? Not a great look. Plan to have them start on a day where the majority of people are working from the office rather than from home - we know that culture is key for marketers, so make sure they experience it at its best from day 1. Energy and vibe play a big part in this. Welcome pack. Include a “surprise and delight” when they first sit down at their desk. This could be a mixture of company branded items (like notebook and pens) to a handwritten card or note from them team welcoming them. You may also like to include some added details like the best places for lunch or coffee in the area. Think about your employer brand and tone of voice and what kind of welcome would best represent your style, after all, that’s what the candidate has bought into. I once started a new role and had 3 x coffee vouchers for the best café around the corner, it’s the little and thoughtful things that leave a lasting impression. Assign them a buddy - usually a colleague in a similar role that they can shadow and ask any questions about process, systems or where the bathrooms are! The line manager may not always be available so having this person helps them feel welcomed, supported and part of a community from the get-go. 3. Employee retention How you engage in the first few months is crucial to employee retention. Just as much as it’s time for the candidate to showcase why you hired them, it’s also time for you to deliver on what you discussed in the interview process too e.g. company culture, values, management style. It’s important to set your employee up for success by setting time-bound expectations and objectives, ensuring you’re both on the same page. Breaking these down by month and structuring regular catch-ups to discuss feedback are a great way to have open conversations around performance. E.g. Expectations from months 1-3 vs 3-6. In the first month, we recommend a daily more casual check-in for junior candidates and at least weekly for more senior candidates. Having these diarised, even if short meetings, are essential to allowing open discussion and ensuring everything in on track. We know finding the right person for the role takes time, money and effort, so ensuring you have a solid onboarding process in place is a crucial element to a successful hire. By investing in a well thought out and purposeful process that reflects your employer brand, you are not only investing in your new employees but also in the long-term success of the company. As your recruitment partner, we’re here to support onboarding new hires into your business to help you get the best outcome. Keen to chat on how we can do that for you? Reach out to one of our Talent Partners to discuss.
more posts
Share by: