In the 2017 iknowho candidate survey, over 90% of candidates listed culture as the most important factor when choosing a new employer, followed by career development and work/life balance.
But what does culture mean? Culture is the environment that surrounds us; which can shape work enjoyment, work relationships and work productivity. Within work, each employee’s beliefs, assumptions, values can impact a company’s culture.
We now know what it means, but how do you know whether your company culture is good or bad? You need to speak to the employees that are amongst it. Having regular open conversations with employees can help build your culture and deter from anything negative.
What should you be checking on?
This is a snippet of what you can measure your organisational culture on, but it’s a good start. Read through the list and mark your company out of 10. If you’re scoring below a 6, then give yourself a 2018 goal to improve it to an 8. Share this with colleagues and see how they would score the same company, bounce ideas off each other for how you can boost your organisational culture. Don't forget to check out last year's metrics, for more inspiration.
Culture is very important to us and for that reason, we’re proudly sponsoring the 2017 AdNews People & Culture award, for the second year running. Who will be this year's winners? Watch this space for more articles on culture.
References:
https://www.thebalance.com/culture-your-environment-for-people-at-work-1918809
https://gothamculture.com/what-is-organizational-culture-definition/
http://www.selectinternational.com/blog/the-culture-checklist-good-organizational-culture