Last Thursday marked AdNews’ 30th Anniversary Agency Awards – and what a night! The Star Ballroom was packed with over 700 people from the advertising, marketing and media industry; all there to celebrate the incredible work achieved over the last year.
The night saw many winners and achievements amongst lots of worthy nominations – congratulations to all! But personally, I think the biggest achievement was the introduction of the People & Culture Award which iknowho founded in collaboration with AdNews.
For me, people have always been the most important part of any business, so when I’ve been at past Awards nights, I’ve always felt like they were missing something. It’s great to celebrate the work created, but what about the people doing the work? And more importantly, employers who are willing to truly invest in their greatest asset - the people. Employers who are brave and embrace change, that innovate their policies to match their workforce’s needs should be recognised and celebrated! After all, the people and culture of a workplace is intrinsic to a business.
As part of the judging panel for this award, I was blown away by the volume and quality of entries. It had more entries than any other category, which is testament to how companies view the importance people and culture, and more to the point how they want to prove it!
So huge congratulations are in order to all seven finalists – Atomic 212, CHE Proximity, Isobar, TBWA, The Royals, The Works Sydney, UM. All these companies had incredible entries and strong values placed in the people.
I’m happy to announce that the winner of the People & Culture award was Atomic 212, and deservingly so! In just a few years not only have they built a successful business, but also one who truly value its people. They have set a solid benchmark for the industry to chase.