Take a Break to Succeed

Beth Price • March 29, 2017

Last Thursday marked AdNews’ 30th Anniversary Agency Awards – and what a night! The Star Ballroom was packed with over 700 people from the advertising, marketing and media industry; all there to celebrate the incredible work achieved over the last year.


The night saw many winners and achievements amongst lots of worthy nominations – congratulations to all! But personally, I think the biggest achievement was the introduction of the People & Culture Award which iknowho founded in collaboration with AdNews.


For me, people have always been the most important part of any business, so when I’ve been at past Awards nights, I’ve always felt like they were missing something. It’s great to celebrate the work created, but what about the people doing the work? And more importantly, employers who are willing to truly invest in their greatest asset - the people. Employers who are brave and embrace change, that innovate their policies to match their workforce’s needs should be recognised and celebrated! After all, the people and culture of a workplace is intrinsic to a business.


As part of the judging panel for this award, I was blown away by the volume and quality of entries. It had more entries than any other category,


which is testament to how companies view the importance people and culture, and more to the point how they want to prove it!


So huge congratulations are in order to all seven finalists – Atomic 212, CHE Proximity, Isobar, TBWA, The Royals, The Works Sydney, UM. All these companies had incredible entries and strong values placed in the people.


I’m happy to announce that the winner of the People & Culture award was Atomic 212, and deservingly so! In just a few years not only have they built a successful business, but also one who truly value its people. They have set a solid benchmark for the industry to chase.​



For more info on the event, the highlights, the winners and of course the photos, check out AdNews. For even more photos and a live run down of the evening, check out our Twitter page!

By Kristina Gerdov June 25, 2025
Discover what a Fractional CMO is, the benefits they bring, and how to know if hiring one is the right move for your business.
By Kristina Gerdov May 13, 2025
In 2025, personal branding isn't just a buzzword – it's important for anyone navigating the job market. The uncomfortable truth is this; you're likely being Googled more often than you're being interviewed. In a digital-first world, your personal brand can potentially boost your career prospects. So how can you leverage it to stand out during your job hunt? 1. Your brand is what people say when you're not in the room Personal branding isn’t just about the polished version of yourself that you post on LinkedIn. It’s what others say about you when you’re not around. Consider how you’re being perceived online and offline. Is your brand consistent, authentic, and aligned with your career aspirations? What would potential employers say about you when they Google you? To start refining your personal brand, think about your values, your goals, and how you want others to perceive you. This means showcasing your strengths, yes, but also acknowledging your struggles and learning moments. Authenticity can give you a competitive edge. 2. Lead with curiosity, not just expertise Publicly asking thoughtful, insightful questions. It positions you as someone who is constantly learning, open to feedback, and not afraid to explore new ideas – a thought provoker and idea leader in your space. In the job hunt, this quality can set you apart from others who might be more focused on offering answers than asking the right questions. So, when you’re engaging with others online or in an interview, try focusing on asking questions that spark deeper discussions. Your curiosity and willingness to learn can make a lasting impression. 3. Your personal brand is about becoming known for the right things Remember, personal branding isn’t about trying to become famous. It’s about being known for the right things – the things that align with your career goals and the value you want to offer to employers. For job seekers, this means ensuring that your online presence and interactions reflect your expertise, passion, and ambition. When crafting your personal brand, be deliberate. Think about the skills, values, and personality traits you want to highlight. 4. Be consistent and intentional The foundation of a strong personal brand is consistency. Your personal brand is built in the small, everyday actions – how you engage with your network. Consistency in your interactions helps shape how people perceive you and helps create a brand that’s memorable. If you're job hunting, it's critical to show up consistently both online and offline. This includes engaging with industry professionals on LinkedIn, contributing to discussions, and demonstrating professionalism in all your interactions. 5. Small steps to narrow the gap So, what's the gap between how you see yourself and how others might perceive you? The goal isn’t perfection, but making small, consistent adjustments that move you closer to aligning your internal brand with how you’re seen externally. It could be tweaking your LinkedIn profile, starting a blog, or sharing your expertise. What’s one small thing you could do this week to move the needle and narrow that gap? Whether it’s posting a thoughtful comment on a relevant post, reaching out to someone in your industry, or sharing a story of a recent challenge, small actions can have a big impact over time. 6. Share struggles, Not just wins When it comes to personal branding, it’s easy to fall into the trap of only sharing successes. However, some of the most credible personal brands are built on transparency – sharing the struggles and lessons learned along the way. It’s interesting to see how you handle setbacks, not just your triumphs. Embracing imperfection in your personal brand helps paint a fuller picture of who you are. Whether it’s sharing a challenging project you worked on or a time when you faced a setback and how you overcame it, these stories can help demonstrate your resilience, problem-solving abilities, and growth mindset – qualities employers are eager to see. In today’s market, personal branding isn’t just a nice-to-have. By being intentional, consistent, and authentic, you can build a personal brand that resonates with potential employers, ultimately setting you up for success in your job hunt. So, there’s no better time to start than now.
By Kristina Gerdov April 3, 2025
Starting a new role is so exciting but can sometimes feel like a whirlwind—there’s so much to take in. That’s why we’ve broken it down into a simple 30-60-90 day plan—to help you settle in, make an impact early, get aligned on your KPIs, and feel a sense of achievement from day one.
more posts