How to: Cut through in a candidate rich market

In today’s market, it can be overwhelming when you're up against many candidates vying for the same role. But there are ways to make your application stand out and catch the eye of a recruiter or hiring manager. Below are our team's top tips to help you get noticed and increase your chances of landing that dream job.

1. Tailored approach

While it may seem tedious, personalising your CV for each job is essential. Hiring managers are incredibly prescriptive in a candidate-rich market and will be looking for someone who ticks all their boxes. Tailor your CV to make it crystal clear that you possess the necessary skills and experience for the specific role. Use the job ad or JD as a guide, highlighting relevant experiences and key strengths that align directly and use the same keywords. A one-size-fits-all approach might make you fade into the background, so stand out by showing you’re the perfect match.

2. Showcase Achievements

Having direct, relevant experience in your field will naturally draw attention to your application. When listing your past roles, focus on what you achieved rather than simply what you did. Employers want to know how you’ve made an impact in your previous positions, so highlight any quantifiable results, improvements, or successes you’ve been a part of. The more you can demonstrate your value through real-world examples, the stronger your application will be.

3. Boost your CV with links to your work

One of the easiest ways to set yourself apart from the sea of applicants is to make your CV more interactive. If you’ve worked on significant projects or have a portfolio of work, don’t be afraid to show it off! Include hyperlinks to any notable creative work or projects. For example, if you’ve been part of a marketing campaign or creative project, link to it in your CV. For agency client service roles, this is especially crucial. Let your experience shine through examples rather than just bullet points.

4. The use of video

Video applications are becoming increasingly popular as a way to add a personal touch to your submission. If the offer is there, take advantage of the opportunity to sell yourself via video. A short, engaging video introducing yourself and explaining why you’re the right candidate for the job can help you stand out. This is especially true for roles that require strong communication skills or client-facing positions. A video application allows you to express your enthusiasm and personality—something a CV alone can’t do. Keep it brief, professional, and impactful.

5. Specialist Recruiters

Finding a job can feel like a full-time job in itself. That’s where working with a specialist recruiter can make all the difference. Recruiters in your field know the ins and outs of the industry and often have access to roles that aren’t advertised publicly. A specialist recruiter will work with you to understand your goals and match you with the right roles, often helping you secure a position faster than you could on your own. Leverage their expertise and network to your advantage.

6. Personal Brand

Your personal brand is your digital handshake—it introduces you to potential employers before they’ve even met you. If you haven’t already, create a LinkedIn profile that showcases your skills, experience, and personality. Make sure it aligns with the details on your CV and gives a fuller picture of who you are as a professional. At the same time, ensure any other social media accounts are private unless they’re also part of your professional brand.

7. Community contribution

Engaging with your community can be a powerful differentiator. Whether it’s volunteering, contributing to local causes, or simply being active in professional groups, community involvement shows a level of initiative and engagement that employers value. If you’re not already involved, look into opportunities to give back or participate in industry events or associations. Not only will this boost your resume, but it will also broaden your network and potentially open doors to new opportunities.

In a market overflowing with exceptional candidates, distinguishing yourself can seem challenging. However, with a well-crafted strategy, you can significantly enhance your prospects. Begin by actioning some of our top tips here - making a positive impression on potential employers has never been more achievable.

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