Beyond matching skills

Kristina Gerdov • November 25, 2024

Client: Five By Five Global

Role: Managing Director

Candidate: Mark Anderson




When Five by Five Global approached our Lead Talent Partner, Sheryn - they were clear about their vision: they needed a leader who could steer their Australian operations with vision and integrity. The role required someone who not only had extensive agency leadership experience but also possessed the strategic acumen to lead the agency into its next phase of growth.


Iknowho’s Lead Talent Partner Sheryn Small was excited by the scope of the search


Sheryn worked closely with the team at Five by Five to establish the essential qualities they were looking for. Matt Lawton, CMO at Five By Five said, “Sheryn's experience in the sector made it easier to brief her on the role. We shared common reference points when talking about culture, leadership style, and agency vision. Her industry insight was critical in helping me feel confident that we’d receive a strong candidate pool upon my return from a three-week honeymoon. Sheryn even challenged me on a few things’ others might have missed, helping us narrow the field and fine-tune our decision-making.”

Sheryn’s deep understanding of both candidate and client needs became apparent as the onboarding process progressed. Mark described his experience transitioning into Five by Five as "seamless and supportive." Matt shared, "The onboarding experience was valuable to both of us. I gave a strong commitment to work alongside Mark for at least two months, which allowed us to meet clients and supply partners in an unforced, natural way that kept business flowing. This approach has yielded some immediate success and helped uncover opportunities from existing and new clients alike.”


Reflecting on the value of working with a specialist recruiter, Mark noted, “Specialist recruiters are more than intermediaries; they’re connectors with a real understanding of the industry. It’s a bit like matchmaking – you’re much more likely to find a role that truly fits when someone has taken the time to understand both you and the organisation.”

We’re so grateful for the opportunity to work in partnership with Five by Five and Sheryn really sums it up "Our role is more than just matching someone’s skills to a job description. It’s about ensuring alignment on values, vision, and long-term goals, and personal connection" says Sheryn. “I find working on leadership roles really rewarding as the impact of the person you’re placing will be so pivotal to the success of the client’s business. I can’t wait to see the impact that Mark has on Five By Five”.


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