Job Description
- Proven experience as a Social Media Community Manager with an agency background (1-2 years experience required).
- Reports to Social Media Specialist, and working cross-functionally with internal teams, as well as partner agencies and external clients to deliver social media campaigns integrated with PR and other business units.
- Have an in-depth understanding of the current social media landscape, while keeping a pulse on the constantly evolving trends.
- Supports in managing day-to-day community and content management and client relations from time to time, depending on project scope.
- Daily check-ins on community management and post-performance.
- Initiates, tracks and manages the implementation of social media campaigns.
- Works in conjunction with client service/PR account managers to ensure all communication and copywriting on behalf of a client adheres to the relevant guidelines and reflects the brand tone of voice.
- Identifies and communicates in a timely manner any risk management issues.
- Supports in research, trends analysis of broader digital environment, and assessment of social media campaigns and competitor activity develop case studies and shares learnings with wider team.
- Understands the client’s social media needs inside and out, can answer questions (or find out answers), gathers data and offer insights into consumers.
- Proficient in, or willing to upskill quickly in social listening/audience insight tools (Social Studio and WARC).
- Follows agency processes and proactively suggests opportunities to improve processes when required.
- Proficient in English, both verbal and written communication with high attention to detail.
- Skills in working with WeChat and Weibo would be an added advantage
- Manages a number of responsibilities in the face of competing priorities.
- Able to prioritise tasks based on relative importance and urgency.
- Understanding of basic online development process and information architecture - sitemaps, wireframes, user flows and functional specifications.
- Ability to learn new technologies and marketing concepts quickly.
- Ability to have two reports - Social Media Specialist currently offsite and Director, onsite
