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Senior Manager Demand Generation, APAC | Software | EducTech

Job Title: Senior Manager Demand Generation, APAC | Software | EducTech
Contract Type: Permanent
Location: Sydney CBD
Start Date: ASAP
Reference: 3329705
Contact Name: Sheryn Small
Contact Email:
Job Published: September 29, 2021 14:33

Job Description

Senior Manager Demand Generation, APAC
Our client was founded to define, develop, and deploy superior, easy-to-use software. (And that’s what they did/do/will keep on doing.) They are dedicated to the fight against iffy, shoddy software.  Their software is #in the US and they are investing heavily here to get to the same position in APAC.  This is an opportunity to be part of global organisation striving for #1 APAC spot.

The Senior Manager of Demand Generation  is responsible for planning and executing multi-channel, multi-touch programs that create new sales pipeline, improve win rates and increase sales velocity.  This role has become available due to an internal promotion.

In brief you will;
  • partner with a senior sales leader to determine the strategic priorities for your specific markets.
  • create a set of marketing objectives and programs to meet these business priorities for your segment.
  • decide the optimal mix of channels (both digital and face-to-face), vendors and offers to most effectively use your budget to hit pipeline and bookings targets. need to employ holistic strategies that span from high-touch ABM programs to traditional always-on email nurture to broad display advertising as well as executive, owned and industry events.
  • manage external agencies and internal resources (both locally and from other regions- including HQ in Salt Lake City) to execute your strategy.
To be successful in this role you must develop partnerships with multiple disciplines including Sales, Revenue Operations, Sales Development, Corporate Marketing and Product Marketing across the organisation.
Day to day you will be doing:
  • Manage demand generation campaigns across multiple countries and segments in APAC
  • Develop and execute measurable demand creation and pipeline acceleration programs that predictably create quality pipeline and convert it to bookings
  • Optimize and iterate the plan to decrease CAC
  • Drive tight and regularly alignment with Sales on programs to influence key pipeline opportunities
  • Work with event and digital marketing to ensure a balanced demand program portfolio, adjusting as required by changing market conditions and emerging opportunities
  • Work with website resources and digital channel managers to ensure a best-in-class web/digital experience, with best-in-class engagement and conversion rates (in terms of organic and paid user-experiences)
  • Assess performance, create strategies and work with testing team to optimize conversion rates
  • Help optimize the end-to-end lead management process in conjunction with Revenue Ops, including lead capture, scoring, nurturing, recycle, and SLAs
  • For your segment, forecast, measure, analyze and report on the impact of all demand creation activities (both in-person and digital) on sales pipeline, bookings and sales cycle length
  • Evaluate, select and manage outside vendors that contribute to demand creation and field marketing programs
  • Proactively engage with sales to determine sales needs and work with marketing resources to develop training and content to enable sales to execute appropriate tactics
  • Communicate and educate the sales team regarding new and planned marketing activities
  • Manage and adhere to budget

Who are we looking for?
  • 5+ years of b-to-b demand creation experience—execution of successful seeding, demand creation, lead nurturing and pipeline acceleration programs, preferably in SaaS tech space
  • Knowledge of account-based marketing, demand type, relative targeting and the b-to-b buying cycle
  • Mastery of Demand Waterfall processes and metrics
  • Demonstrated knowledge of channel-specific conversion reporting/metrics
  • Experienced in designing and implementing multi-touch, multi-channel marketing program plan
  • Strong knowledge of supporting technologies including: Marketing automation (Marketo preferred), Sales force automation (SFDC preferred), Web content management, Web analytics, Business intelligence
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Team player with cross-functional project leadership skills; willingness and ability to set strategies and do the execution as needed
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and business requirements
  • Experience in a regional marketing role.
By nature you'll be;
  • Self motivated, detail-oriented, holistic thinker who can balance competing priorities
  • Be highly organised; Ability to juggle multiple projects in a dynamic, high-paced environment
  • Consultative and collaborative in your approach

Applications close October 7th, 2021 - all shortlisted candidates to be notified by October 15th, 2021.

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