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PR & Communications Manager

Job Title: PR & Communications Manager
Contract Type: Permanent
Location: Sydney CBD
Industry:
Start Date: immediate
Reference: 3013735
Contact Name: Sheryn Small
Contact Email: sheryn@iknowho.com.au
Job Published: October 18, 2019 14:32

Job Description

PR & Communications Manager| City | Ref: 3013735

Iconic Australian financial brand
is looking for an agile, smart, solutions focussed PR professional to develop and implement a PR and communications strategy which secures positive media coverage and creative content to leverage across owned earned and paid media channels. 
  • Develop and execute national and local PR campaigns to support brand awareness and consideration, customer acquisition, engagement and retention across all channels.
  • Act as a 2IC to the Senior Manager PR & Communication and assist in managing issues
  • Manage the PR and Content agencies and ensure campaigns meet objectives, and are delivered on time and in budget
  • Build and maintain strong relationships with key print, broadcast and online media and relevant industry partners.
  • With support from a Social Media Manager, oversee the social channels and community management, assisting with social analytics and reporting, and identify opportunities for engagement and content creation
  • Manage the marketing communications process from planning and ideation through to publishing across relevant owned earned and paid channels
  • Work closely with the digital, brand, acquisition and LAM teams to identify ways to maximize earned exposure and ensure continuous improvement through accessing insights to drive campaigns.
  • Identify opportunities and develop campaigns leveraging market, research and business performance data, plus human interest and customer stories.
  • Provide advice and support to internal business units, franchisees and brokers on best practice for PR, content and social media campaigns and contents.
  • Manage the media monitoring platform and vendor relationship, and use the tool to report and analyse PR campaign results
  • Assist with budget reconciliation and forecasting
The ideal candidate:
  • Tertiary communications or marketing related qualifications
  • 5 + years PR experience gained in-house and/or agency side
  • Detailed understanding of PR disciplines and the Australian media landscape
  • Understanding of digital channels and proven experience in developing content marketing strategies
  • Comprehensive media contacts, particularly consumer media
  • Experience working with and managing agency relationships
  • Experience working with media and business data and producing insights
  • Exceptional writing skills and ability to write in different formats and styles
  • Strong project management skills and experience juggling multiple priorities and working to tight deadlines and budgets
  • Adaptable, resiliant and a good problem solver
  • Positive, can-do attitude and a sense of fun!
  • Finance industry experience preferred but not essential
If this sounds like you please apply at the link below or visit iknowho.com.au for other opportunities

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