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Marketing Manager - Digital Lead Generation | Global Healthcare Brand

Job Title: Marketing Manager - Digital Lead Generation | Global Healthcare Brand
Contract Type: Permanent
Location: Sydney North
Industry:
Start Date: As soon as the right person is found
Reference: 2906400
Contact Name: Kahli Fenn
Contact Email: kahil@iknowho.com.au
Job Published: April 17, 2019 14:15

Job Description

Marketing Manager – Digital Lead Generation ANZ | Global Healthcare Brand | Macquarie Park | Competitive salary, based on experience
Ref: 2906400

The Company:

Our client is a leading global healthcare brand who through product innovation improves the lives of millions around the world.  The company is people focused and look to hire marketers that want to make a difference.
They operate globally, with a local presence in more than 30 countries and continue to have a competitive edge by being innovative in the market. If you’re looking for an organisation where you can do great work whilst making a difference, then this could be a great opportunity for you. The office is based in Macquarie Park and the culture is passionate, fast-paced, down-to-earth with a great team mentality. You will join a marketing team of 8, who work collaboratively in a positive and performance-focused environment.
  
Reporting into Group Marketing Manager, you will:
  • Develop, implement and optimise digital acquisition strategies
  • Own the end-to-end strategy and execution of digital lead generation across SEO/SEM, Website Conversation Rate Optimisation, affiliate and native capabilities, social media
  • Implement test and learn strategies, always testing new channels and approaches
  • Leverage current assets and scale existing partnerships, identifying and establishing new opportunities
  • Advocate, inspire and generate excitement for digital media throughout the business, building and maintaining relationships with internal and external stakeholders
  • Be the go-to person for external stakeholders such as digital media agencies, technology providers, strategic partners
  • Take ownership of digital reporting, integrating with other areas of the business
What you will need to succeed:
  • Bachelor’s degree
  • 5-7 years experience in a digital lead generation role, B2C essential
  • Knowledge and experience of SEO/SEM, Google Adwords best practice
  • In-depth knowledge of the Australian and International affiliates markets, conversion rate optimisation, social media lead generations and SEM
  • Expertise in tracking methodologies and project management
  • You love staying up to date with new digital trends, technologies and sharing opportunities with those around you
  • You thrive in a fast-paced environment within a dynamic and supportive team
  • ROI driven, you love analysing the results and constantly improving!
  • Confident, driven with great communication skills
  • Passionate about healthcare, a bonus if you have experience marketing to an older demographic
Apply now so we can discuss the role in more detail
Kahli Fenn | Talent Consultant