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Head of Marketing | Purpose & People Driven opportunity

Job Title: Head of Marketing | Purpose & People Driven opportunity
Contract Type: Permanent
Location: All Sydney
Salary: circa 180k
Reference: 3324726
Contact Name: Sheryn Small
Contact Email:
Job Published: September 30, 2021 11:19

Job Description

Head of Marketing | Purpose Driven Company | circa 180k

Unique Health Services company which is genuinely changing peoples lives has a newly created Head of Marketing opportunity. This a true green-fields opportunity to develop and implement the brand strategy and positioning along with the broader marketing roadmap. Entrepreneurial and people focussed, this company was developed to offer a better level of service, to do away with outdated and bureaucratic models that were based on speed not quality. Their marketing aspirations are just as big - they're not wanting to replicate the category norms, they want to stand out from their competitors and be best in class.

About the role:
  • Develop and implement the marketing strategy, consistent with the company’s vision, values and long-term objectives
  • Develop the brand strategy and positioning, along with communication strategies across Digital (Social, Content, Search, Email, Website), Print, PR and Events.
  • Lead the marketing team; set goals for marketing activities and provide ongoing coaching and support
  • Prepare monthly, quarterly and annual budgets for the marketing department, monitor projections, expenditure, and optimise R.O.I.
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and consumer trends to translate results into actionable insights.
  • Build and foster a strong Employer brand and staff attraction model
  • Collaborate and build effective relationships with internal and external stakeholders to uncover insights and adapt strategies within an ever-changing business.
  • Ensure brand messaging is strong and consistent across all channels
  • Drive SEO/SEM programs, resource centre and other marketing initiatives.
  • Manage external stakeholders and agency partners in developing and executing creative strategies.
  • Identify new opportunities to reach target market segments and keep on top of industry and market trends
About you: 
  • Previous experience as Head of Marketing, General Manager of Marketing or in a relevant Marketing Senior Leadership capacity
  • Strong B2C experience (some B2B advantageous)
  • Experience in the fields of - digital, advertising, creative and brand management
  • Extensive experience managing and building a cross-functional team.
  • Proven experience in creating and developing a marketing strategy.
  • Proven success in brand development and execution.
  • Advanced knowledge of web analytics and Google Adwords.
  • Salesforce experience highly regarded.
  • BSc or MSc in Marketing or relevant field.
Some of the perks:
  • Paid Parental Leave
  • Commitment to personal and team development 
  • Free Daily breakfast
  • Well-being days
  • Flexible working hours and work from home options available
Application close Monday 11th October, 2021

Sheryn Small | Lead Consultant |