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Head of Marketing (B2B) | Market Leader Healthcare provider

Job Title: Head of Marketing (B2B) | Market Leader Healthcare provider
Contract Type: Permanent
Location: Sydney CBD
Industry:
Start Date: immediate
Reference: 3155060
Contact Name: Sheryn Small
Contact Email: sheryn@iknowho.com.au
Job Published: August 14, 2020 14:46

Job Description

Join a leading healthcare provider in an exciting period of growth and transformation and be empowered to lead a newly formed marketing and sales team to new commercial heights. This is a real green fields opportunity to utilise your strategic expertise, strong leadership and decision-making experience to build a future-proof high-performance team.
  
About the role:
  • Lead a marketing and sales team of seven and report into the newly appointed CCO
  • Develop and execute an integrated marketing and sales strategy and planning process to drive growth
  • Provide strong leadership and direction to the marketing and sales team to cultivate a high-performance and cohesive team
  • Full responsibility for the marketing budget, measuring effectiveness and maximising ROI
  • Lead & develop all B2B channel marketing strategies to maximise profitability
  • Work with the Commercial Analyst and Regional Sales Leads to conduct reporting and measure sales team effectiveness
  • Extract key insights from data reporting to inform go-to-market strategies and future campaign development and tactics
  • Interrogate market trends, customer behaviour and competitor activity to identify opportunities
  • Oversee a B2C Marketing Manager to leverage digital opportunities
  • Build effective relationships with the Senior Leadership Team and internal and external stakeholders across the business
  • Engage with the Regional Sales Leads and to ensure a comprehensive understanding of the regional business and market environment to adjust marketing strategies where appropriate
  • Develop and maintain strong relationships with creative agency partners
  • Nurture a goal orientated, entrepreneurial, teamwork environment
A bit about you:
  • Minimum 5 years experience in a senior marketing role with a track record of growing revenue and market share in a complex business
  • Entrepreneurial & confident leader with a track record for developing people
  • Commercially minded and results focused approach
  • Demonstrated experience in leading and driving a sales team in a complex environment
  • Analytical approach to problem solving, developing insights and measuring success
  • Ability to engage and manage a diverse and extensive stakeholder group
  • Change management experience leading a team through change
  • Demonstrated experience in omni-channel marketing and business delivery
  • Great with people, a strong communicator, and a get it done approach
  • Degree qualified in Marketing, Business or related disciplines
The opportunity?
  • A green-fields, almost start-up like opportunity to engineer the marketing and sales function
  • Join a market leader with an expanding local footprint and a strong appetite for future global expansion
  • Work with a new and motivated CEO and CCO at an exciting time of change and digital innovation 
  • Opportunity to motivate and nurture a high-performance team, setting the vision and direction for the team 
  • Work for a company with state of the art, sophisticated technology and plans for future product innovation
  • Be part of a culture which puts the customer at the heart of what they do
  • Work for a company which supports flexible working 
  • A competitive remuneration package is offered with bonus structure
Please apply at the link below (do not email your application). Applications will close Friday 21st August. Video applications accepted & preferred. Shortlisted candidates will be contacted | Sheryn Small | Lead Consultant

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