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Head of Marketing and Sales | Iconic Australian Tourism Brand

Job Title: Head of Marketing and Sales | Iconic Australian Tourism Brand
Contract Type: Permanent
Location: Sydney CBD
Industry:
Reference: 2822709
Contact Name: Dene Gambotto
Contact Email: dene@iknowho.com.au
Job Published: October 04, 2018 16:43

Job Description

 

Join this iconic Australian tourism brand, reporting to the CEO you'll be empowered to lead across the marketing and sales team of 8-10.  This is a unique time as the brand and product portfolio has just been acquired by a new parent company....so it truly is a wonderful time to join as they look to roll out a rebrand and new products. 

What's in it for you?

 

  • Join an iconic global tourism experience provider
  • Be part of a people first culture who aims to be the Best place to work in Australia
  • Lead a team through a brand launch and beyond as they look to expand the product offering
  • Inclusive, collaborative, people first culture
  • Be part of the executive team


A brief outline of the role is outlined below.

Marketing Strategy & Brand Leadership

  • Take the long-term business vision and strategy and translates into an annual strategic plan for all marketing operations
  • Manage the operational execution through an annual activity calendar detailing 360 marketing campaigns
  • Develop and monitor performance metrics, targets and priorities for the marketing team
  • Conduct regular reviews of marketing performance measures to understand the health of the strategy and recommends/takes corrective action as required
  • Work across the business to understand the holistic impact of marketing activity across all channels including digital, PR, events, advertising and partner campaigns
  • Fulfil the role of media spokesperson when required for the brand

  Sales Leadership

  • Working with the CEO to develop the Sales strategy and provide strategic guidance to Group
  • Working with the Sales Agency and Industry relations to develop and oversee the implementation of sales strategy for international group markets
  • Track and analyse international and domestic group visitation data and respond accordingly

  People Leadership

  • Communicates and motivates team performance through setting vision, context and direction for the team
  • Sets aligned and collaborative team and individual goals and priorities
  • Conducts regular reviews of performance and behaviour and ensures a dialogue of regular feedback and coaching
  • Recruits the best possible talent for the team
  • Coaches, trains and develops the skills of team members to ensure their potential is understood and realised
  • Refines the team structure and hierarchy in line with strategy and direction over time

  Budget Management

  • Works with CEO and Management to set and agree an annual budget for Marketing and targets for sales
  • Develops business cases for additional expenditure outside budget if and when required
  • Monitor expenditure within team to ensure investment is in the right things and return on that investment is being measured
  • Coach team members to understand the financial drivers of the Marketing and sales effort

  Stakeholder Management

  • Plays a key role working with CEO and Leadership team to understand the expectations and intent behind all campaigns and partnerships
  • Working with other Tourism operators private and government departments


The ideal candidate can demonstrate:

 

  • A strong people first approach to their work
  • Proven leadership skills of brand and sales teams ideally within a tourism brand
  • Analytical approach to problem solving and developing insights
  • Strong relationship building skills with the ability to influence and collaborate across functions
  • Strives to be seen as a thought leader and generous with their time to share with others
  • Customer centric: Understands the customer, manages the customer relationship, builds a customer focused team
  • Proven ability to successfully operate in an environment of change and rapid growth of operation
  • Change management experience leading a team through change


Applications will close of Monday 15th October and shortlisted candidates will be contacted. For a confidential chat, you can contact Dene Gambotto on 8925 9200.

 

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