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Digital Marketing Manager | B2B Lead Generation | Hewlett-Packard

Job Title: Digital Marketing Manager | B2B Lead Generation | Hewlett-Packard
Contract Type: Contract
Location: Sydney CBD
Salary: $90-100k plus super
Start Date: ASAP
Reference: 2527664
Contact Name: Beth Price
Job Published: June 23, 2017 11:01

Job Description

Rhodes | $90-100k plus super | 12 month initial contract 
ASAP start
REF: 2527664b

 
What you will be doing day-to-day:

 

  • Reporting into the Head of PC Marketing, you will be responsible for B2B demand generation/closed loop marketing (CLM) and marketing automation 
  • Campaigns will include; development and execution of demand generation strategies, digital customer journey mapping, programmatic marketing, display, social media content, email marketing, managing and elevating marketing automation
  • Working with creative and media agencies on programmatic and display campaigns
  • Analysis of data, testing and improving best practices for digital marketing.
  • Stakeholder management; working closely with the sales teams on demand generation plans, as well as external creative, analytics and media agencies, and other internal marketing teams
  • Be the expert in all things digital, educating the marketing team and thinking of new ways to improve the marketing automation and demand generation 

What you will need to be considered:

 

 

  • Min 7 years digital marketing experience 
  • Must have worked extensively in B2B demand generation/closed loop marketing
  • Marketing automation experience - ideally having used Marketo and Salesforce software
  • Entrepreneurial and analytical mind-set, and passionate about mar-tech
  • Excellent stakeholder management experience, and proven experience working closely with sales teams
  • Able to provide real examples of digital cross channel and demand generation campaigns worked on

About the company:

Hewlett-Packard are a large global tech brand (if you haven't heard of them!) with a great standing in the market. Customer focused and innovative. Loyal marketing team, who are collaborative, positive and experienced - really great culture for a driven marketer.
Fast-paced yet matrixed organisation, which would suit someone flexible, process driven with excellent stakeholder skills.

 

 

Apply now so we can discuss the role in more detail 

Beth Robinson | Talent Consultant

  

If this is not the role for you, but you are looking for the next step in your career then please do get in touch for a confidential chat - it is all about getting in the know.