What you will be doing day-to-day:
- Reporting into the Head of Consumer Marketing, you will be responsible for demand generation/closed loop marketing (CLM) and marketing automation
- Campaigns will include; development and execution of demand generation (targeted consumer marketing) strategies, digital customer journey mapping, programmatic marketing, display, social media content, email marketing, managing and elevating marketing automation
- Analysis of data, testing and improving best practices for digital marketing.
- Stakeholder management; working closely with the sales teams on demand generation plans, as well as external creative, analytics and media agencies, and other internal marketing teams
- Be the expert in all things digital, educating the marketing team and thinking of new ways to improve the marketing automation and demand generation
- Min 7 years digital marketing experience
- Strong experience in B2C & B2B digital marketing and demand generation/closed loop marketing
- Marketing automation experience - ideally having used Marketo and Salesforce software
- Entrepreneurial and analytical mind-set, and passionate about mar-tech
- Excellent stakeholder management experience, and proven experience working closely with sales teams
- Able to provide real examples of digital cross channel and demand generation campaigns worked on
Large global tech brand with a great standing in the market. Customer focused and innovative. Loyal marketing team, who are collaborative, positive and experienced - really great culture for a driven marketer.
Fast-paced yet matrixed organisation, which would suit someone flexible, process driven with excellent stakeholder skills.
If this is not the role for you, but you are looking for the next step in your career then please do get in touch for a confidential chat - it is all about getting in the know.