What you will be doing day-to-day:
- Reporting into the Head of Consumer Marketing, you will be responsible for demand generation/closed loop marketing (CLM) and marketing automation
- Campaigns will include; development and execution of demand generation (targeted consumer marketing) strategies, digital customer journey mapping, programmatic marketing, display, social media content, email marketing, managing and elevating marketing automation
- Analysis of data, testing and improving best practices for digital marketing.
- Stakeholder management; working closely with the sales teams on demand generation plans, as well as external creative, analytics and media agencies, and other internal marketing teams
- Be the expert in all things digital, educating the marketing team and thinking of new ways to improve the marketing automation and demand generation
- Min 7 years digital marketing experience
- Strong experience in B2C & B2B digital marketing and demand generation/closed loop marketing
- Marketing automation experience - ideally having used Marketo and Salesforce software
- Entrepreneurial and analytical mind-set, and passionate about mar-tech
- Excellent stakeholder management experience, and proven experience working closely with sales teams
- Able to provide real examples of digital cross channel and demand generation campaigns worked on
Large global tech brand with a great standing in the market. Customer focused and innovative. Loyal marketing team, who are collaborative, positive and experienced - really great culture for a driven marketer.
Fast-paced yet matrixed organisation, which would suit someone flexible, process driven with excellent stakeholder skills.
Apply now so we can discuss the role in more detail
Beth Robinson | Talent Consultant
If this is not the role for you, but you are looking for the next step in your career then please do get in touch for a confidential chat - it is all about getting in the know.