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Digital Marketing - Acquisition Lead - 6mth contract

Job Title: Digital Marketing - Acquisition Lead - 6mth contract
Contract Type: Permanent
Location: Sydney CBD
Industry:
Start Date: immediate
Reference: 2979894
Contact Name: Sheryn Small
Contact Email: sheryn@iknowho.com.au
Job Published: August 27, 2019 15:02

Job Description

Digital Marketing Lead | 6mth Contract Opportunity | circa 150k
 
As the Digital Marketing Lead, you will be responsible for leading, implementing and delivering marketing campaigns that enhance brand awareness, drive website traffic and acquire new leads/customers.
 
Responsibilities:
  • Oversee the digital marketing strategy through performance networks, including Google, search channels, affiliates, Facebook and Instagram
  • Collaborate with Digital Marketing Specialist and Digital Media Agency on digital campaigns  to increase direct web site sales (EDM, Website and Paid Digital)
  • Manage a website conversion rate optimization program, conducting A/B tests and analyzing data to continually improve online sales
  • Implement best-practice SEO and company listing principles, and deliver relevant and profitable organic search results
  • Provide the business insights and analysis on digital and marketing campaign performance
  • Build attribution models and report on PPC, SEO and performance marketing results
  • Oversee website and content, offers, and user experience; merchandising and optimising for conversion
  • Identify and evaluate new opportunities to increase website traffic, revenue growth, brand awareness and business growth
  • Lead the development of a consumer-centric contact strategy that grows consumer loyalty, increases acquisition and brand advocacy
  • Support the team in developing sales and marketing plans to reach set targets and objectives, and subsequently monitor their progress towards achievement
  • Monitor, forecast and report on online sales results
  • Optimise performance, design salesforce dashboards
    and relevant channel management data to demonstrate impact, attribution and the commercial value of the marketing spend
  • In conjunction with the Marketing Manager, rally the team behind the marketing objectives and communicate directions and goals to achieve deliverables   
About you:
  • Minimum 10+ years experience within a digital marketing/digital media role with an ecommerce business or agency environment
  • Proven success in managing multiple digital campaigns with a strong knowledge of SEM, SEO, Display, Mobile, Online Video and programmatic
  • Strong expertise with ad serving, digital tracking, attribution modelling, analytical suites
  • Excellent project management experience with the ability to manage internal and external stakeholders to deliver business objectives
  • Proven success in leading and energising teams to deliver desired results
  • Strong commercial acumen, understanding of ROI and an analytical approach
  • Understanding of the importance of the customer experience at all touch-points of the digital journey
  • Ability to make important, prompt decisions in a dynamic environment
  • Tertiary qualifications in Marketing or related field
  • Previous experience in the Tourism industry preferred
 Please apply now - this role has an immediate start | iknowho.com.au | Sheryn Small

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